Developers understand a tool best once they've built something with it. That was the whole idea behind Build with TRAE. KNOTiC brought the community, the structure and the event operations, and TRAE brought the product.
Case Study
KNOTiC × TRAE
New Delhi, India
Build with TRAE: a day of coding with TRAE.ai, not watching a demo of it.
TRAE partnered with KNOTiC to bring TRAE.ai to developers through a full-day, hands-on AI coding event in New Delhi. Developers were onboarded, given access to the product, and spent the day building projects with it.
Client / Partner
TRAE
1,200+Registrations
100+Builders
20K-30KCommunity Reach
3Rewarded Builds
Challenge
Moving beyond the product demo.
TRAE wanted developers to try TRAE.ai by building with it, not through a product demo or a one-off meetup. That meant a format that would draw a strong crowd and give people enough hands-on time to leave with a working project.
Objective
Create a hands-on developer experience around TRAE.ai.
We designed and ran a solo AI coding hackathon focused on AI-assisted development, quick prototyping and building real projects. The goals were to:
- Bring developers into a hands-on TRAE.ai experience
- Drive strong developer participation through KNOTiC's community network
- Give participants access to TRAE.ai during the build
- Encourage developers to create and submit real projects
- Recognize the strongest builds through rewards
KNOTiC's role
From outreach to the event floor.
- 01
Program Design
Designed Build with TRAE as a solo-participation AI coding hackathon focused on AI-assisted development and vibe coding.
- 02
Community Activation
Used KNOTiC's developer community and distribution network to drive registrations and reach developers across Delhi NCR.
- 03
Event Execution
Managed the event experience including participant communication, technical onboarding, build activities, submissions, and on-ground coordination.
- 04
Partner Integration
Built TRAE.ai into every part of the day: product access, a technical intro, hands-on building, and rewards for the top projects.
The program
One hackathon, built around TRAE.ai.
Build with TRAE
A full-day, solo-participation AI coding hackathon in New Delhi where developers explored AI-assisted development by building real projects with TRAE.ai.
- 1,200+ registrations
- 100+ developers participated
- Individual participation
- Hands-on TRAE.ai experience
- TRAE premium access for participants
- Project submissions
- Recognition and rewards for the top 3 builds
Developer experience
Learn. Build. Submit.
- 01
Learn
Participants were introduced to TRAE.ai and its AI-assisted development workflow.
- 02
Build
Developers spent the core build window turning their ideas into working projects using AI-assisted coding workflows.
- 03
Submit
Participants submitted their projects for evaluation, with the top 3 builds receiving rewards and recognition.
What developers built
From ideas to working projects.
The event focused on practical AI-assisted development, giving participants the freedom to build projects around real-world problems and use cases.
AI-Assisted Development
Rapid Prototyping
Workflow Automation
Developer Experience
Results
Results & impact.
1,200+Registrations
100+Builders
20K-30KCommunity Reach
3Rewarded Builds
1,200+ people registered, and 100+ developers spent the day building real projects with TRAE.ai and showing their work.
Partner value
What the partnership delivered.
Developer Engagement
A hands-on environment for developers to experience TRAE.ai through real project building.
Community Reach
KNOTiC's developer community and distribution network helped generate 1,200+ registrations.
Product Experience
Participants got direct exposure to TRAE.ai through technical onboarding and hands-on building.
Project Outcomes
Developers turned ideas into working projects, with the top 3 builds receiving recognition and rewards.
What TRAE says
KNOTiC was a great partner in bringing TRAE.ai directly to developers through a hands-on building experience. The team was proactive and well-organized throughout the collaboration, and the event created strong engagement within the developer community.
Lea LiGlobal Developer Operations, TRAE
Gallery
From the floor.
Partnership story
The idea behind it.
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View Case StudyWant to run a program with us?
Tell us what you’re building and who you want to reach. We’ll come back with a format that fits, whether that’s a hackathon, a workshop series or something else.